I think we could do with a new poster image though. That one is a bit old fashioned and slightly sensationalistic.
Any volunteers for a posed shot of a lineman on the ground being given (fake!) CPR? Keeping in mind that the more realsitic and grim it is, the more the message will be driven home.
Incidentally, I emailed a few companies about whether they issued their guys with defibrillators or not. None of them replied.