Reddy was created in 1926 by a Ashton Collins of Alabama Power.
He was liscensed to over 200 utilities after that.
In 1998, He was bought by Northern States power company, thus making early Reddy statues, coffee cups, and other stuff highly collectable.
I Have seen, for instance, A Zippo lighter w/Reddy sell for over 200 bucks, and a Fire-King Reddy coffee cup go for over 250.00 !
Old Reddy porcelain over steel signs are worth big bucks if they have a large figure of Reddy.